The Rules of Contagion

The Rules of Contagion

Regular price
£16.99
Sale price
£16.99
Regular price
Sold out
Unit price
per 
Tax included.

We live in a world that is more interconnected than ever before.  Our lives are shaped by outbreaks-of the new ideas, of misinformation, even of violence-that appear, spread and fade away with bewildering speed.

To understand them we need to learn the hidden laws that govern them. From ‘super spreaders’ who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insight into human behaviour and explains how we can get better at predicting what happens next.

Along the way Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories-and why the most useful predictions aren’t necessarily the ones that come true.